If you visited the Walt Disney World this year you definitely noticed that the World of Disney, at Disney Springs was undergoing major renovations. 

If you never visited this store before, this is the largest Disney store in the world and is a “one-stop shop” destination for all things Disney. You can find a diverse assortment of Disney products there.

This past week, I was invited by Disney to participate on the Grand Reveal ceremony, which I couldn’t wait because this is store is a Disney icon.

Here are 5 things I’ve learned about the “new” World of Disney.

Se você visitou o Disney Springs esse ano, provavelmente você notou que a loja World of Disney estava em reforma.

Para quem não conhece, a World of Disney é a maior loja da Disney, ela é parada obrigatória durante suas férias porque você encontra tudo por lá.

Essa semana recebi um convite da Disney para participar da cerimônia de reinauguração dessa loja que eu já estava morrendo de saudades.

Aqui estão 5 coisas que eu aprendi sobre a “nova” World of Disney.

1 – LAYOUT

1 – ESPAÇO

You will notice the new layout right away, this is the main change that happened in the store. If you remember how World of Disney used to look before, it was a bit confusing.

They used to have several rooms, themed by product category and you could easily get lost in there.

The new store layout is open and inviting, they made it easy for us to get situated and locate merchandise areas.

You can see the entire store from anywhere you stand, much different than what it was before!

The store still has the same size, but somehow feels like it has doubled in space.

 

Essa foi a maior mudança, se você se lembra da antiga loja sabe que a World of Disney costumava ser muito confusa.

Eram diversas salas que abrigavam produtos de uma mesma categoria, era fácil se perder por lá .

Diversas paredes foram derrubadas nessa reforma, o layout da loja está aberto e isso facilita você ver tudo que a loja tem para oferecer.

De qualquer ponto da loja você consegue exergar o espaço completo, muito diferente do que era antes!

A loja continua do mesmo tamanho mas parece que ficou muito maior e definitivamente mais espaçosa.

DARCY CLARK, MARKETING AND SALES STRATEGY MARKETING, GIVE US A WARM WELCOME

2- CUSTOMIZABLE

2 – CUSTOMIZÁVEL

Now World of Disney has several themed areas that can be customized to celebrate a holiday or a special date.

You will find an area celebrating the holidays and another one celebrating Mickey’s birthday, but you never know! A couple of months from now the store might be celebrating Valentine’s Day fro example.

Imagination is the limit! The store will showcase the creativity of Disney’s Imagineers.

This means that the World of Disney has the potential to be slightly different everytime you are on vacation.

A World of Disney agora possui diversas áreas especiais que poderão ser customizadas dependendo da época do ano ou evento.

Agora na loja você escontra uma área celebrando o Natal e o outra celebrando o aniversário do Mickey por exemplo, mas daqui a uns meses a loja pode estar celebrando o Dia dos Namorados ou a Páscoa por exemplo.

A imaginação é o limite e isso eu sei que os imagineers da Disney tem de sobra!

Isso significa que a loja tem o potencial de estar diferente cada vez que você vier de férias.

3 – DECOR

3 – DECORAÇÃO

I’m sure a lot of people will miss the iconic pieces that used to decorate the World of Disney, at first impression you might think the store decor is simple and lacking “Disney magic.”

I have to say that there are several details throughout the entire store that I’m sure you’ll love. They said goodbye to the big characters that used to adorn the ceilings and say hello to several Disney animation sketches.

Those sketches are reproductions of original artwork of some of our favorite Disney clássics.

Paintings on the wall come to life with the help of some pixie dust and on the princesses themed area, you’ll see the Cinderella Castle and fireworks.

My favorite thing is the cashier’s tables, they all have sketches as if someone drew on them, it makes me remember my childhood. I used to draw on school tables as well.

The decor is more subtle now, but pay close attention and you might also think that the store has even more “Disney magic” touches than before. The World of Disney is a celebration to Disney’s animation history.

Eu sei que muita gente vai sentir saudades da icônica decoração da World of Disney, e a primeira vista a loja pode parecer simples e sem “magia” mas não é bem assim.

A magia agora está nos detalhes que estão espalhados por toda a loja. Saem os personagens gigantes no teto e entram esboços de animação.

Esses esboços são réplicas de esboços originais dos arquivos da Disney, em alguns deles você consegue ler anotações feitas pelos próprios animadores.

Quadros na parede ganham vida com a ajuda do pó de pirlimpimpim; e na área das princessa você encontra o Castelo da Cinderela com a queima de fogos.

A minha coisa favorita foi a mesa dos caixas da loja, todas estão decoradas com esboços e me lembrou muito a minha infância! Eu era uma dessas crianças que vivia desenhado na mesa, levava várias broncas da professora.

A decoração está sutil mas se você prestar atenção nos detalhes vai ver que a loja está ainda mais Disney do que era antes. A decoração da World of Disney é uma celebração a história da empresa.

DONALD FERRO, DIRECTOR OF MERCHANDISE STRATEGY & PRODUCT DEVELOPMENT  

4 – COMFORT

 

4 – CONFORTO

As soon as you walk into the new World of Disney, you’ll immediately notice that the store is much more comfortable. The aisles are spacious and you can easily find what you want thanks to themed product stations and huge signage on the walls.

The store is as busy as ever, but somehow they were able to make our shopping experience more enjoyable.

Outra coisa que você vai notar é que a loja ficou muito mais confortável! Os corredores estão mais espaçosos e você consegue facilmente achar o que procura, graças a estações temáticas e também sinalizacões enormes na parede.

A loja continua super movimentada mas eles conseguiram tornar a eperiência de compra muito mais confortável.

5 – MERCHANDISE

5 – PRODUTOS

Let’s be honest, the real reason that World of Disney is a mandatory stop on your Disney vacation is the incredible variety of products they offer. They virtually have EVERYTHING!

I’m very happy to tell you that, when it comes to merchandise, the store remains essentially the same. You will find a little bit of everything there.

Take a look at the Mickey Mouse Club and the Holiday collections. I challenge you to leave the store without buying something.

I failed miserably as soon as I saw the Mickey Mouse Club collection.

Vamos ser sinceros o principal motivo da World of Disney ser parada obrigatória nas suas férias é a incrível variedade de produtos Disney que você consegue encontrar por lá.

Eu estou super feliz em poder falar que quanto a isso a loja continua igualzinha! Você encontra de tudo um pouco.

Dê uma olhada nas coleções Mickey Mouse Club e Holidays, e eu te desafio a sair da World of Disney sem comprar nada.

Eu falhei miseravelmente quando vi a coleção do Mickey.

Look at that! You guys even found me in the store! Thanks to Orlando em Revista for this amazing picture.

Olha só eu até encontrei com uma seguidora na loja! Foi um enorme prazer! Super obrigada a Orlando em Revista por essa foto.

How about you guys? What do think about this new version of World of Disney?

E vocês o que acharam dessa nova versão da clássica World of Disney?

 

Hi, I’m Carolina – lifestyle and travel blogger, based in Orlando, FL. Thanks for following along my adventures! READ MORE

Oi, meu nome é Carolina e gosto de falar sobre lifestyle e opções de turismo em Orlando, FL. Sigam as minhas aventuras!   READ MORE

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